June 28, 2012

Recruiter's Rant

I have been reviewing a lot of resumes lately as I have been actively recruiting a number of professional positions in the Victoria area.
One of the things that drives me crazy as a recruiter is when I receive an email with a resume and a cover letter in different word documents. So here is my tip!
When sending in a resume and cover letter by email, if you want both to be read - send in ONE document.  Cover letter followed by resume.  And here is why:
  • Saves time. I have one document to open, read and possibly print.
  • I don't get to choose to read only one of your documents - I have to read or at least scan the cover letter to get to the resume.  Sometimes if I get two documents I pick one and if it doesn't grab me I don't bother to read the other.  All that work was put into it and it wasn't even opened!
  • Documents don't get separated. If I am saving your document onto my hard drive, I can easily save together.  (oh - 2nd tip - name your documents in a professional way so that I don't have to rename it with your name on it)
  • Makes it easy to forward. If I am attaching your materials to send to another party, sending one document is more organized and easier to send.
And if you really want to look good?  Don't send in Word with a chance of the formatting changing - send in a PDF. You can make a PDF right in Word - it is easy peasy and shows effort!
Every recruiter is different and may not agree with me but that is this Recruiter's Rant!

June 03, 2012

Building Your Employer Brand

I notice that lots of agencies have produced new websites associated with the WorkBC program.  There are some awesome new websites out there now and as a result the industry has taken a big leap forward with its online presence!  Congratulations and great work!

One area that is often forgotten, or perhaps put to the bottom of the pile, is the Careers page on your website.  Many websites don’t have one because they feel that they don’t often have jobs to post so what is the point.  Well, the point is, this is an excellent place for you to promote yourself as a great place to work! And why would you want to do that you ask?

Here are 5 good reasons to have a great Careers page on your website!

5.   Talk about yourself! Let customers or clients know what kind of organization you are – and that includes the way you are as a place to work!  Having an area on your website that talks about what kind of employer you are, the kind of culture you have and the kind of people that work at your agency tells clients what to expect when they walk through the door.  They will want to be a part of that action just by being a client!

4.   Market your jobs! You may not have a job available today but you will at some point so having a place on your website where you can market that opportunity is critical to your online presence.  This is also a no-cost way to get the word out that you have a job opening.

3.   Speak directly to candidates! Give potential candidates a sense of whether they would fit in your agency before they apply.  Get your candidates to do the work for you by screening themselves out if they don’t think they would belong in your environment. Be clear about what you offer as an employer and they will know whether it is for them or not.

2.    Provide current employees with a place to brag! Career pages that show current employees (especially on video – hint hint) talking about how great it is to work for you is a wonderful testimonial for coming to work for you! This is also a chance for your employees to share their experiences and to generate their own feelings of pride for being a part of the organization.

And the number 1 reason to have a Careers page on your website....

Build your brand!  Employers who are known for who they are and what they are like to work with are the Employers who attract the best talent.   If no one can find your job, you won’t attract the best candidates. 

And don’t you want the best of the best to come and work for you?

What action can you take today to start building your Careers page?